Imma has more than 25 years in marketing, communications, and corporate public relations in Spain and the UK. For the last 10 years she has led the marketing department at Enzyme, a boutique B2B innovation consultancy setting up processes, creating brand awareness through social media, media relations and events (both face-to-face and online), driving the new digital marketing strategy, and leading the rebranding of the firm’s image. Always interested in learning, she has recently completed a master’s degree in Digital Marketing and eCommerce by the EAE which complements her double degree in Business Studies by the UB and the University of Hertfordshire.